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  • Aspinal Secured Convertible Note

  • Midhurst Road, Fernhurst, Haslemere, West Sussex, UK
Aspinal of London is the quintessential English luxury lifestyle brand offering womens designer handbags & purses, mens wallets & luxury leather gifts.

ASPINAL OF LONDON
Leading industry analysts at Bain & Co predict that 25% of high level fashion will be sold through e-commerce platforms by 2025. Farfetch states that you need both dynamics to create a successful e-commerce brand.

Iain Burton and his team have proven their exceptional ability to generate e-commerce sales that total 42% of all existing revenue. This is way ahead of most luxury fashion brands.

The recent openings in New York and Paris create the platform to further increase e-commerce sales. The planned new store openings in china create a further dynamic to provide significant growth.

RETAIL OVERVIEW
  • Out of revenues of £35m ($42m), Aspinal achieved £15.7m ( $18.8m) of revenues in FY19 from retail stores.
  • CAGR of 11% over the last three years.
  • Aspinal achieved total B2B sales of £4.6m ($5.5m) in FY19.
  • Increased conversion rate of customer traffic to sales last year from 12% to 18%.

E-COMMERCE OVERVIEW
  • £14.7m ($17.6m) of revenues in FY19 from e-commerce platform with 77% growth over the last three years.
  • 60 million newsletters sent and one million catalogues mailed last year.
  • The website conversion rate has increased by 57% in the past year.

INTERNATIONAL
  • New China franchise agreement signed with a plan to open 3 new retail stores over the next year, the first is due to open in October 2019. With £1.4m ($1.7m) revenues generated in FY19 from its e-commerce platform.
  • £1m ($1.2m) e-commerce sales from USA and two stores with Barneys. Looking to expand in 2020 with 2 flagship stores.
  • Stores in the Dubai Mall, Yass Mall and The Galleria UAE and the Avenues in Kuwait.
  • Recently opened a new store in the high end Galeries Lafayette, Paris.

COMPETITORS
"Aspinal has the highest perceived quality of any brand up to c. £1,400 ($1,700), including more expensive luxury brands such as Burberry, Smythson and Dunhill."

Company Info

Aspinal of London is the quintessential English luxury lifestyle brand offering womens designer handbags & purses, mens wallets & luxury leather gifts.

WELCOME TO THE WORLD OF ASPINAL
Aspinal of London is founded on the fundamental premise of offering our customers the most beautiful, elegant and refined designs of superior quality - to enjoy for a lifetime.

Each piece is created by our amazing talented team of designers, headed by our Creative Director Mariya Dykalo, in our West Sussex Headquarters, deep in the heart of The National Park of West Sussex Downs. Each piece is handmade by genuine leather craftsmen and women, to bring to you at an affordable price and great value.

Our entire team is genuinely proud of the work they produce and our daily satisfaction is receiving feedback from you our customers and exceeding your expectations in every way.

We strive to achieve the highest standards of quality and care right from our workshops through to our customer care team and direct to you. We always perform to the best of our ability and are often known to even perform miracles to deliver our customer's needs.

We want you to enjoy and appreciate the entire shopping experience with us and cherish your Aspinal products for years to come. Most importantly we want you to feel a friend of the Aspinal team.

If you prefer to visit us in store, please see our list of ten stores in London including Selfridges and Harrods and our customers services team will be pleased to help you on the phone. Full details of our stores, concessions and stockist can be viewed here.

Thank you, we look forward to welcoming you to Aspinal and serving you for years to come. Our business is your enjoyment of beautiful, quality, elegant and refined English luxury lifestyle.

Investment Highlights

ESTABLISHED BUSINESS WITH AN EXCEPTIONAL BRAND
Aspinal of London (‘Aspinal’) is a luxury online and retail brand with 31 high-end Stores and concessions, including the flagship stores on Regent Street, Selfridges, Harrods, Galeries Lafayette in Paris. Aspinal recently entered the US market, opening at the prestigious Barneys of New York.

Founded in 2001, Aspinal was established to create bespoke handcrafted leather accessories for the most prestigious museums and galleries and as a result, Aspinal is affectionately assumed to be an age-old British heritage brand. It has achieved exceptional brand awareness and loyalty and attracts a wide demographic across all ages and groups including high profile brand ambassadors with a large pool of repeat customers.

POSITIONED FOR GROWTH
Average annual revenue growth of circa 10% over the last 10 years has resulted in the business achieving revenues of £35m ($42m) in 2019, of which £14.7m ($18.8m) was generated from online sales. The business has a robust platform from which to expand into new markets and is led by an experienced and ambitious management team. Aspinal has established a presence in USA, China, Middle East and Europe.

INVESTMENT OPPORTUNITY – SECURED CONVERTIBLE LOAN NOTE
This investment opportunity is exclusive to Wilton clients; Aspinal are offering a three year secured convertible loan note of £2m ($2.5m) with an interest rate of 12.5% annually, with an option to convert to equity at 3% of the ordinary share capital. Investors will receive a 1.3x return on their investment if the notes are redeemed before the date of maturity.

This investment is to be allocated to working capital. The loan will be secured over the assets of the company as a second ranking charge after Santander bank debt.

Financial Snapshot

  • Investment Type: Growth Equity Secondaries
  • Offering Type: Debt
  • Funding Goal: $500,000
  • Initial Amount Raised: $2,000,000
  • Minimum Investment Amount: $10,000
  • Security: Secured over Aspinal Assets as a second ranking charge
  • Interest: 12.5% annually
  • Term: Three years
  • Minimum Early Redemption: 1.3x return amounting to £2.6m ($3.1m)
  • Project Revenue 2020: £40 million ($48 million)
CAPITAL STACK

Total

Financial Highlights

    • Out of revenues of £35m ($42m), Aspinal achieved £15.7m ($18.8m) of revenues in FY19 from retail stores
    • CAGR of 11% over the last three years.
    • Aspinal achieved total B2B sales of £4.6m ($5.5m) in FY19
    • Increased conversion rate of customer traffic to sales last year from 12% to 18%.

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Documents

Project Title Document Title Action
Aspinal Secured Convertible Note Term Sheet View
Aspinal Secured Convertible Note Corporate Bonds View
Aspinal Secured Convertible Note Management Investment Pack View
Aspinal Secured Convertible Note Valuation Report View
Aspinal Secured Convertible Note Business Overview View
Aspinal Secured Convertible Note Balance Sheet Summary View
Aspinal Secured Convertible Note Non Disclosure Agreement View

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Investment Summary

  • Deal Type: Convertible Note
  • Sponsor: Aspinal of London
  • Hold Period: 3 YR.
  • Funding Goal:$500,000
  • Investment Type: Growth Equity Secondaries
  • Min. Investment: $10,000
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